Hey CMO: Scale Playbooks
Scale smarter. Lead with leverage.
Everything you need to grow, systemize, and sustain your Fractional CMO business - without burning out.
+ FREE BONUS
The Ultimate Guide + Hey CMO Playbook Checklist ($97 value!)
What you'll get:
✸ A complete week-by-week roadmap to scale client engagements and deliver measurable impact
✸ Proven systems for onboarding, retention, and referral generation
✸ Templates for tech setup, team delegation, and strategic reporting
✸ LinkedIn and outbound playbooks to fill your pipeline with ideal clients
✸ Growth planning frameworks to help you raise your rates and expand with ease
What's included:
✸ Business Formation: The Best Business Structure for Fractional CMOs
✸ Choosing the Right Name for Your Business
✸ Define Your Niche & Position Your Brand
✸ Pricing & Packaging Like a Pro
✸ Contracts & Legal 101 for Fractional CMOs
✸ Website Copy Template for Fractional CMOs
✸ 7 Strategies to Attract and Retain Ideal Clients
✸ Create a Lead Magnet That Converts
✸ Cold Email Outreach That Works
✸ 30 Cold Email Subject Lines That Get Replies
✸ Cold Email and LinkedIn Outreach Templates
✸ Discovery Call Questions
Strategic Marketing Assessment
✸ Strategic Growth Session
✸ First 90 Days with a Client
✸ Client-Ready Pitch Deck Template
✸ Set Up Your Tech Stack in a Weekend
✸ Client Reporting Dashboard
✸ Client Retention Plan
✸ Raise Your Rates with Confidence
✸ Exit Interview Playbook
✸ Build a Referral Engine
✸ Referral Engine Tracker Template
✸ LinkedIn for Fractional CMOs
✸ Build Your On-Demand Marketing Dream Team
✸ Build Your Own High-Value Partner Network
Whether you're refining your workflow or gearing up for your next growth sprint, this playbook gives you the clarity, tools, and confidence to scale on your terms.
Disclaimer: This playbook offers strategic frameworks and actionable templates but does not guarantee specific results. Your success will depend on your execution, commitment, and market dynamics.